Marketing
Baskin-Robbins partners with beauty brand Laneige for popular lip product
July 10, 2025
Baskin-Robbins has partnered with beauty brand Laneige to create the Laneige Rainbow Sherbet Lip Sleeping Mask.
The popular lip mask is available exclusively at Sephora, according to a press release.
Actor and global ambassador for Korean skincare brand Laneige, Sydney Sweeney, is the face of the partnership, as rainbow sherbet is her favorite Baskin-Robbins flavor.
"To celebrate being the No. 1 lip treatment brand in the U.S. three years in a row, we wanted to partner with Baskin-Robbins — a brand that is just as iconic as Laneige — to surprise our community with a launch that brings refreshing delight to their skincare routine this summer," Julien Bouzitat, general manager of Laneige US, said in the release. "What better way to introduce our new innovation of incorporating three different scents in one lip mask than replicating the iconic fruity scent inspired by Baskin-Robbins Rainbow Sherbet and its color pattern. This collab is a great way to elevate your everyday skincare routine with a fun, iconic twist that delivers clinically proven hydration for soft lips. And it's the perfect time to launch, right ahead of National Ice Cream Day on 7/20, exclusively with our Sephora partners!"
Nicole Boutwell, VP of brand marketing and culinary for Baskin-Robbins, said hearing Sydney Sweeney call Rainbow Sherbet her favorite flavor made it feel more special.
"We recently brought that love to life with her 'Sweet on Sydney' menu, featuring Rainbow Sherbet in both Sydney's Signature Scoop and Sydney's Signature Fizz, and this lip mask takes it one step further. Teaming up with Laneige to bring the bright, fruity fan favorite to life in such a fun and unexpected way was a dream collab. From the swirl of scents to the mini pink spoon applicator, every detail captures the nostalgic joy of a summer treat, and fans are going to love experiencing Rainbow Sherbet in a whole new way," Boutwell said in the release.
The Rainbow Sherbet is priced at $25 exclusively at Sephora, Sephora at Kohls and Laneige.com on July 15.
Baskin-Robbins has also partnered with Sweeney on a special menu for the ice cream brand.
Baskin-Robbins was founded in 1945 and has more than 7,800 retail shops in 36 global markets. It is part of the Inspire Brands family of restaurants.
