News
Baskin-Robbins partners with DJ Pauly D to promo new treats
May 3, 2010
Baskin-Robbins has introduced two new 31 Below Creations ice cream mix-in treats for the spring/summer ice cream season. The new 31 Below Creations include:
- America's Birthday Cake: Rainbow sprinkles, frosting and cake pieces blended with Vanilla Soft Serve
- Peanut Butter 'N Chocolate: Vanilla Soft Serve swirled with peanut butter sauce and hot fudge
Customers also can customize their 31 Below treat by adding their choice of candies, cookies and toppings to blend into vanilla soft serve.
Baskin-Robbins is supporting its 31 Below Creations with a promotion featuring DJ Pauly D and a new online application that allows Baskin-Robbins enthusiasts to experiment with different toppings — complete with its own musical beat.
Consumers can visit Baskin-Robbins Facebook page to create their own 31 Below music jam by mixing a variety of ingredients each with its own tempo, harmony, accent and shout out. Fans then have the option to share their song on Facebook and Twitter or e-mail it to a friend. Participating Baskin-Robbins stores also will offer free music downloads with the purchase of a 31 Below while supplies last. Details are available on the Baskin-Robbins Facebook page.
Baskin-Robbins lovers also can follow @BaskinRobbins on Twitter for 31 Below giveaways and become a fan on Facebook for exclusive photos and videos of DJ Pauly D.
"31 Below is a perfect blend of soft serve and your favorite mix-ins," said Dave Nagel, Baskin-Robbins director of brand excitement. "We are excited to be partnering with DJ Pauly D to show our fans how easy it is to mix up a delicious 31 Below that shows off their taste."
Baskin-Robbins launched its Soft Serve in 2008, becoming the only national ice cream chain to offer both soft serve and hand-scooped ice cream.
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