News

Baskin-Robbins partners with Hallmark Channel for Countdown to Christmas flavors

October 21, 2014

Baskin-Robbins and the Hallmark Channel have formed a strategic partnership to promote the premiere of one of the network's new original Countdown to Christmas movies, NorthPole. Beginning Nov. 1, participating Baskin-Robbins shops nationwide will feature NorthPole-inspired ice cream treats, including Winter White Chocolate ice cream, which features white chocolate-flavored ice cream, swirled with cherry pieces in chocolate-flavored coating and a cherry ribbon.

Baskin-Robbins shops will also feature a special Winter White Chocolate Brownie Sundae and Winter White Chocolate Milkshake during the month of November, as well as promotional signage about the premiere, which is Nov. 15. 

"With the holiday season right around the corner, we're excited to partner with Hallmark Channel to offer our guests NorthPole inspired ice cream treats all month long at Baskin-Robbins," said John Costello, president, Global Marketing and Innovation for Dunkin' Brands, in a news release. "Winter White Chocolate ice cream features the delicious flavors of the winter season, including white chocolate and cherry, so it is the perfect flavor to celebrate Hallmark Channel's new original movie. We hope our guests enjoy this flavor, as well as our special Winter White Chocolate Brownie Sundae and Winter White Chocolate Milkshake."

Produced in collaboration with parent company, Hallmark Cards, NorthPole stars Tiffani Thiessen, Josh Hopkins, Bailee Madison and Max Charles.