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Baskin-Robbins presents its take on Whoopie Pies

October 3, 2013

Baskin-Robbins has launched its version of the Whoopie Pie, a classic American dessert. The customizable treats feature a combination of chocolate cake with a guest's choice of Baskin-Robbins ice cream flavor sandwiched in between.

Guests can also purchase cake pieces as a take-home item along with a pint or quart of ice cream, so they can build their own Whoopie Pies at home.

Through October, guests can customize their Whoopie Pies with Baskin-Robbins' October Flavor of the Month, Trick Oreo Treat, which features vanilla ice cream with orange creme-filled Oreo cookie pieces, Baby Ruth and Butterfinger candy pieces.

Also this month, Baskin-Robbins is offering a lineup of pumpkin and Halloween-inspired treats, including:

• Pumpkin Patch Cake: New this year, this dessert is decorated as a smiling pumpkin, and includes a guest's choice of ice cream and cake flavors.
• Haunted House Cake: This ice cream cake is decorated with candy corns, spiders and ghosts and resembles a haunted house.
• Pumpkin Pie Ice Cream
• Pumpkin Pie Milkshake: Combining Pumpkin Pie ice cream with milk.
• Pumpkin Pie Cappuccino Blast: Pumpkin Pie ice cream is blended with real coffee, milk and ice and topped with whipped cream and cinnamon.

"We're so excited to offer guests a fun twist on a classic All-American dessert with our new ice cream Whoopie Pies," said Stan Frankenthaler, executive chef and VP of Product Innovation at Dunkin' Brands. "Our Whoopie Pies are completely customizable with a guest's favorite ice cream flavor, including our seasonal Trick Oreo Treat and Pumpkin Pie. They're sure to make any fall celebration even more delicious, along with our festive Halloween cakes."

Read more about food and beverage launches.