News

Baskin-Robbins promotion spotlights Oreo lineup

July 5, 2013

To celebrate National Ice Cream Month throughout July, Baskin-Robbins is offering a waffle cone promotion and spotlighting its lineup of Oreo-inspired menu items. From now through the end of August, Baskin-Robbins is offering guests a free waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream.

Baskin-Robbins is also introducing its July Flavor of the Month, Oreo 'N Chocolate, made with chocolate ice cream and Oreo cookie pieces swirled with a crispy fudge crackle ribbon.

In addition, Baskin-Robbins is offering a variety of Oreo-inspired frozen treats. The lineup includes:

• Oreo 'N Chocolate 31 Below: Vanilla soft serve swirled with chopped Oreo cookie pieces and hot fudge.
• Oreo Ice Cream Cake Bite: A bite-sized Oreo Cookies 'n Cream ice cream and chocolate cake wrapped up in a chocolate-flavored coating.
• Oreo Cookie Cake: Oreo cookies circle the top of this cake drizzled in dark chocolate and lined with a fudge border.

"Our crunchy, freshly-baked waffle cones are perfect to pair with our Oreo 'N Chocolate Flavor of the Month, so we're excited to offer our guests a free waffle cone upgrade with the purchase of a double scoop during these hot summer months," said Dan Wheeler, vice president of U.S. Brand and Field Marketing for Baskin-Robbins. "There's no better way to celebrate National Ice Cream Month and stay cool than with our wide range of innovative and refreshing frozen treats, including our July lineup inspired by one of the world's most iconic cookies."

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