News

Baskin-Robbins retires five flavors to mark 65th anniversary

July 15, 2010

National Ice Cream Month just became a little more bittersweet. Baskin-Robbins opened its doors 65 years ago and to mark the milestone, the world's largest ice cream chain will retire five of its signature flavors. Entering Baskin-Robbins' famous "Deep Freeze" will be French Vanilla, Caramel Praline Cheesecake, Campfire S'mores, Apple Pie a La Mode and Superfudge Truffle.

The retirement of these flavors will make way for more "innovative" flavors, the company said in a news release.

The retiring flavors and their history include:

• French Vanilla, created in 1945 by Irv Robbins and Burt Baskin, is a classic vanilla ice cream made with egg yolks
• Caramel Praline Cheesecake, introduced in 1970, features vanilla cheesecake ice cream swirled with a caramel ribbon and pralined pecans
• Campfire S'mores, added In 1975, is a milk chocolate ice cream with marshmallow ribbon and graham cracker bits
• Apple Pie a La Mode, launched in 1976, features vanilla ice cream with real apple, crunchy pie crust and caramel cinnamon creme ribbon
• Superfudge Truffle came about in 2007, with chocolate fudge ice cream, chunks of chocolate ganache and toffee truffle pieces

There are more than 1,000 flavors in Baskin-Robbins' global repertoire. Flavors that have already been added to the Deep Freeze include Miami Ice, Lunar Cheesecake and Beatle Nut.