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Baskin-Robbins returns 31 cent promo
April 15, 2009
CANTON, Mass. — Baskin-Robbins is bringing back 31 Cent Scoop Night, the company has announced. The company's third annual 31 Cent Scoop Night celebration will be April 29 from 5 p.m. to 10 p.m., at all Baskin-Robbins locations nationwide. During the event, the ice cream brand will thank its loyal customers by reducing the price of all 2.5-ounce ice cream scoops to just 31 cents, with a three-scoop limit per person.
In time for 31 Cent Scoop Night, Baskin-Robbins is bringing back the original Daiquiri Ice and seasonal favorite Baseball Nut, as well as introducing Premium Churned Light Cappuccino Chip to the BRight Choices flavor offering.
During 31 Cent Scoop Night last year, Baskin-Robbins scooped more than 4 million scoops of ice cream.
National Junior Firefighter program support
As part of 31 Cent Scoop Night, Baskin-Robbins will make a $100,000 donation to the National Volunteer Fire Council's (NVFC) National Junior Firefighter Program. The program serves as an umbrella for local junior firefighter programs nationwide, which educate youths about the vital, life-saving work of emergency service members and help prepare future firefighters to keep our communities safe.
The donation will provide scholarships to outstanding junior firefighters and support the National Junior Firefighter Program. In addition, on 31 Cent Scoop Night, select neighborhood Baskin-Robbins shops will invite their local fire departments to collect donations and scoop ice cream.
In addition to making the donation to the NVFC, Baskin-Robbins is partnering with the NVFC to honor 25 exemplary junior firefighters who have demonstrated outstanding commitment and service to their junior firefighter program. Chosen from nominations submitted through the National Junior Firefighter Program, honorees will enjoy free Baskin-Robbins ice cream for a year and will be recognized on the NVFC's Web site. Honorees also will roll up their sleeves on 31 Cent Scoop Night and attend events at their local Baskin-Robbins stores to scoop ice cream and help raise funds for their departments.
"We greatly appreciate Baskin-Robbins support of the National Junior Firefighter Program through this generous $100,000 donation," said Heather Schafer, NVFC executive director. "Providing scholarships to those who have shown dedication and commitment to the emergency services helps us ensure there will be firefighters to keep our communities safe for years to come."
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