News

Baskin-Robbins strikes gold with new flavor

May 2, 2011

Baskin-Robbins has rolled out its newest flavor for May: the Golden Oreo Gold Rush. May's Flavor of the Month blends lemon custard ice cream and Oreo icing ribbon and is topped with Golden Oreo cookie pieces.

"We love creating bold new ice cream flavors that generate excitement," said Brian O'Mara, Baskin-Robbins vice president of Marketing. "Golden Oreo Gold Rush combines one of America's favorite flavors – lemon custard – with one of the world's most beloved cookies – the Oreo – to create the gold standard that is sure to excite taste buds everywhere."

In Baskin-Robbins shops nationwide during May, Golden Oreo Gold Rush ice cream is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. It also is available in hand-packed pints, quarts and half-gallons.