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Baskin-Robbins to hold first 2016 'Celebrate 31' promotion

Baskin-Robbins announced it is holding its first "Celebrate 31" promotion of 2016 on Sunday, Jan. 31.

January 26, 2016

Baskin-Robbins announced it is holding its first "Celebrate 31" promotion of 2016 on Sunday, Jan. 31. Throughout the year, on the 31st of each month, guests can enjoy all regular and kids scoops for $1.31 and two-scoop sundaes for $3.31 at participating Baskin-Robbins locations nationwide, according to a company press release.

Baskin-Robbins' Classic Two-Scoop Sundae includes two scoops of a guest's favorite ice cream flavor topped with caramel, hot fudge or strawberry topping and finished with a dollop of whipped cream, nuts and a cherry. Guests can also further customize their ice cream sundae by mixing and matching two different flavors of ice cream, the release stated.

"We're excited to kick-off 2016 with our first 'Celebrate 31' promotion of the year and give back to our loyal Baskin-Robbins guests," said Carol Austin, vice president of Marketing, Baskin-Robbins. "This promotion offers our guests a great way to try a new Baskin-Robbins flavor, like our seasonal Vanilla Pomegranate Parfait Frozen Yogurt, or enjoy a classic favorite like Pralines 'n Cream or Jamoca Almond Fudge."