Ben & Jerry's opening two-store flagship store in Brazil

Sept. 26, 2014

On Sept. 28, Ben & Jerry's will open a new flagship store in São Paulo, Brazil. The store was designed by San Francisco firm Tesser and is two stories, marking the brand's largest location in the world.

Tesser also spearheaded redesigns of Wendy's, Papa Murphy's and other brands. The company worked closely with Ellen Kresky, global creativity director, and architect Miguel Goes AD, o make the shop come to life, Christopher Null, Tesser's environmental designer, said in a news release.

The 3,000 square-foot, two-story property is located on upscale Rua Oscar Freire. It features cubist architecture influences, a large open showcase storefront with glass accodian doors and a "Milky Wave," or milk-bottle chandelier.

The Ben & Jerry's signature Vermont rolling hills scene was created by Milo Tchais, a local graffiti artist. There is also a graphic timeline showcasing Ben & Jerry's history.

Street level is home to the ice cream in the front and a "Dairy Barn" back area with a community table, signature spotted cow ottomans and a windmill fan, the release said. Tesser incorporated a full-size reclaimed 1960s kombi van in the back courtyard, which also serves as an additional seating area. 

Upstairs, is a "Cloud Lounge" for customers to interact. It features white chairs and an interpretation of the rolling green hills couch that is featured in U.S. and Tokyo locations. Finally, Tesser also created waffle cone shelves to hold a curated library.


Topics: International, Marketing / Branding / Promotion, Restaurant Design / Layout


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