Marketing

Big Dave's Cheesesteaks partners with The Orlando Magic

Photo: NBA

September 12, 2024

Big Dave's Cheesesteaks has inked a deal with The Orlando Magic. Big Dave's will place their first Orlando location inside the Magic's home, Kia Center, according to a press release.

"I'm thrilled to bring Big Dave's Cheesesteaks to the heart of Orlando's sports and entertainment scene," Derek Lewis, Big Dave's Cheesesteaks' first franchise owner, said in the press release. "This partnership with the Orlando Magic and Kia Center represents a perfect fusion of exceptional food and exhilarating basketball. Opening our doors on October 11 during the preseason is just the beginning of what, I believe, will be a game-changing presence in the arena. As the first franchise owner of Big Dave's, I'm committed to delivering the same quality and flavor that Derrick Hayes has made famous, while creating a unique experience for Magic fans and visitors alike. This venture is more than just about great cheesesteaks; it's about fostering community, celebrating diversity, and being part of the electric atmosphere that the Orlando Magic brings to the city. Get ready, Orlando — we're about to elevate your game day experience!"

Magic Senior Vice President of Global Partnerships J.T. McWalters said the team is thrilled to join up with the cheesesteak brand.

"As two companies that believe in the power of teamwork, we look forward to working with the first franchise in Florida and its new owner, Derek Lewis. We can't wait to connect Big Dave's Cheesesteaks with our local community and give our fans a taste of what it's all about," he said in the press release.

The partnership will also feature brand integrations including in-arena signage during all Magic home games, and food offerings in the Kia Center with a concession stand on the promenade level and a food cart on the terrace level.

Big Dave's Cheesesteaks plans to open 10 Central Florida locations.

Founder and CEO Derrick Hayes opened the original location in 2016 in Dunwoody, Ga., which began as a 700-square-foot gas station called Dave's Philly Water Ice. It has grown to six locations, one in North Carolina and five in Georgia including several in Atlanta's Mercedes-Benz Stadium and is now expanding to Florida.