News

Biscuitville partners with Original Stan's Pimento Cheese for new LTO

April 24, 2013

Biscuitville has teamed up with The Original Stan's Pimento Cheese to roll out a new pimento cheese bacon biscuit.

The decision to partner with Biscuitville to offer this limited-time-only biscuit was a no-brainer, according to Sherry Hudgins Tapp, manager of Stan's Quality Foods and daughter of Stan's Pimento Cheese founder, Stan Hudgins.

"My family has been eating at Biscuitville for more than 40 years," Tapp said. "Like Stan's, it's a family-owned company with a loyal customer base that appreciates good food made from all-natural, local ingredients. We were happy to associate the Stan's Pimento Cheese name with company that shares our values and passion for quality food."

The biscuit has been available since early April and has yielded stronger sales than any new product introduction in recent history, according to Kathie Niven, Biscuitville's director of marketing and brand development.

"Even local fans who've eaten the same breakfast for 20 years are forgoing their old favorites in favor of our newest biscuit," she said.

The offering will be available until mid-June.

Read more about food and beverage rollouts.