News

BK launches Chef's Choice Burger

October 23, 2011

Burger King today introduced its new BK Chef's Choice burger nationwide. The 5.5-ounce, flame-grilled burger features 100-percent ground chuck and is topped with thick-cut bacon, American cheese, red onions, sliced tomatoes, Romaine leaf lettuce and savory Griller sauce, all on an artisan-style bun.

Available for a suggested retail price of $4.99, the BK Chef's Choice burger is part of the chain's recent menu enhancements  since its sale last year.

"The new BK Chef's Choice burger provides a premium, made fresh-to-order sandwich which brings a whole new level of excitement to our menu," said Alex Macedo, senior vice president, North America marketing, Burger King Corp.

The BK Chef's Choice burger will be supported by national TV and radio advertising that begins today.

Read more about food and beverage launches.