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Blasted! Taco Bell's iconic freeze turns 15

Photo: Provided.

October 21, 2019

2004. That's the year that Taco Bell said it's most iconic and assuredly most viridescent beverage, the Baja Blast, first came on to the scene. That's why the brand is throwing the "teen" a 15th birthday bash with its Baja Blast Birthday Freeze filled with small colorful candies that make it appear to be something of a party in a cup. 

Baja Blast now averages around 300 million pours annually, according to a news release and features the vibrant blue-green soda with tropical lime flavors, created in partnership with PepsiCo. 

The Baja Blast Birthday Freeze will be available in a regular size for $2.39 or a large for $2.59. Customers can also get a regular-sized freeze for $1 during daily Happier Hour, between 2-5 p.m. 

To add some icy contrast to the mix, the brand is also brought its Sour Strawberry Skittles Freeze to stores nationally that adds sour green syrup to the Strawberry Skittles Freeze it introduced last year. It's also available for $2.39, $2.59 and $1 during Happier Hour through mid-December.

And until Oct. 31, customers can round up their order total to the nearest dollar to support the Taco Bell Foundation's Live Mas Scholarship and get a coupon for a free crunchy taco or medium drink, redeemable Nov. 1-15 at participating locations.