News

Blimpie introduces lighter menu

July 19, 2010

Blimpie has introduced its new menu line, "The Lighter Stuff," encouraging healthy, active lifestyles. The menu became available in all participating Blimpie locations June 19.

The Lighter Stuff menu is comprised of six healthy items, all less than 400 calories and 6 grams of fat. Additionally, pro football running back Chris "Beanie" Wells is the face of the new campaign.

“Being a professional athlete, nutritious, wholesome meals are an important part of my daily routine,” Wells said. “Now with The Lighter Stuff menu, Blimpie has made it even easier and tastier for me to stay on point with my health and fitness goals. I love all the options from The Lighter Stuff menu, but my favorite sub is the Deli Trio.”

The following items are featured on The Lighter Stuff menu:

• Deli Trio Sub: Slow-cured ham, oven-roasted turkey, top-round roast beef with tomatoes, lettuce and onion - 330 calories for 6-inch sub
• Asian Teriyaki Chicken Sub: Served hot – Grilled chicken breast and onion in a sweet teriyaki sauce - 370 calories for 6-inch sub
• Veggie Salad Sub: Lettuce, tomato, onion, banana peppers, roasted red peppers, black olives and vinegar - 270 calories for 6-inch sub
• Turkey and Sweet & Spicy Mustard Sub: Oven-roasted turkey, tomato, lettuce, onion and sweet & spicy mustard - 340 calories for 6-inch Sub
• Ham and Pepper Relish Sub: Slow-cured ham and tomatoes topped with a relish of banana, sweet and red peppers and black olives - 330 calories for 6-inch sub
• Buffalo Chicken Salad: Crisp lettuce blend topped with buffalo chicken breast, tomatoes, onion and banana peppers - 170 calories (No Dressing) for 6-inch sub

“It’s becoming increasingly important for restaurants to offer healthier menu options, but never at the expense of taste,” said Nola Krieg, R&D chef for Blimpie. “The Lighter Stuff menu delivers with a handful of delicious subs and a salad. We skimped on the calories, but not on the taste!”

This isn't the first effort Blimpie has made to become a healthier dining experience. In early 2009, it partnered with healthydiningfinder.com to list 10 menu items that have been certified as nutritionally sound by Healthy Dining Finder's registered dietitians and nutrition professionals.