News

Blimpie marks 50th anniversary with 50 cent subs

March 26, 2014

Blimpie Subs will celebrate its 50th anniversary on April 4 by offering regular-sized Blimpie Best subs for 50 cents to the first 200 customers at each location nationwide.

According to a news release, the Blimpie concept was created 50 years ago by three high school friends in Hoboken, N.J. They called the concept "Blimpie" because they believed their subs resembled a blimp.

"We're thrilled to celebrate our 50th birthday with America and want everyone to enjoy a 50-cent Blimpie Best sub as our thank you to our loyal customers who helped us grow this sub chain," said Steve Evans, VP of marketing. "So many of our customers grew up with Blimpie and now their children love us too. It's a brand that serves an amazing product, which allows us to both be timeless and evolve and grow with our guests."

In addition to the April 4 promotion, there will be other celebrations throughout the year. From May 5 through June 29, Blimpie will offer a contest that will send one winner and a guest on a trip to the 50th state — Hawaii — along with other prizes, including free tablets, free subs for a year and $50 Blimpie gift cards.

Later this year, Blimpie plans to launch the Hoboken Hero Sub, a new sub created to pay homage to the birthplace of the brand, the release said.

The Blimpie Best is the brand's best-selling sub and includes cured ham, prosciuttini, cappicola, salami and provolone and dressed with tomatoes, lettuce, onion, oil, vinegar and oregano — all on a sub roll.