Technology

Bluedot taps AR for gamification experience

August 13, 2021

Bluedot, a location technology provider that provides real-world gamified experiences for KFC and McDonalds, is expanding it technology to power contextual augmented reality.

The location-based gamification solution, which embeds into mobile apps, delivers an engaging brand experience while increasing app user acquisition with high permission and adoption rates, according to a press release. The rewards users receive drive app use, increase foot traffic to stores and foster customer loyalty. AR can also be added to amplify gaming initiatives brands already have in place such as spinning a wheel for prizes and special offers.

"Competition between brands is heating up and there's a pressing need to build customer relationships that go well beyond the transaction. With brands zeroing in on loyalty, gamification is evolving into a fundamental marketing strategy, especially as the data and privacy landscape continues to shift," Judy Chan, Bluedot CMO, said in the release. "Gamification drives revenue and foot traffic as well as offers an enticing way to interact with customers while respecting their privacy and permission preferences. Bluedot's location-based solution is taking the gamified customer experience to the next level to boost engagement and build lasting loyalty by creating an enduring customer, all while delivering the highly valuable data brands require for strategic marketing decisions."