News

Boardwalk Fresh Burgers and Fries expands in Virginia Beach

July 19, 2011

Daniel Wilke, a resident of Virginia Beach, Va., has joined the Boardwalk Fresh Burgers and Fries franchise, with plans to open three locations in the market within the next several years.

"I was exploring different concepts. I was drawn to Boardwalk because of their long establishment in the food business, and I liked their fresh, made-to-order concept. I feel that this is a segment of the market that is currently under-served and a natural fit for Virginia Beach," Wilke said.

Wilke has a 25-year background in the hotel industry, having worked for Hyatt Hotels, Starwood Hotels and as corporate director of Third-Party Management for TPG Hospitality. He is currently conducting site selection and hopes to open his first Boardwalk by the end of the year.