April 27, 2011
Maryland-based Boardwalk Fresh Burgers and Fries has signed a franchise agreement to open its first restaurant in Alabama. The unit will open soon in Montgomery and will be operated by Frank and Theresa Limas.
Frank Limas grew up in California and was a farmer for more than 21 years. Having sold his ranch, he ventured into real estate and owns the building where Boardwalk Fresh Burgers and Fries will open.
"I did some initial research on several concepts. My decision (to open a Boardwalk) was based on a variety of considerations, such as cost and menu; but at the top of the list was the accessibility to the 'boss' of the company. It was a pleasure to be able to speak directly to the president of the company (David DiFerdinando), and I felt welcomed and informed from those conversations," he said.
The couple plan to open two more stores in Alabama.
In addition to being the first unit in Alabama, the Limas' new restaurant also will be the chain's first location to have a drive-thru and be open 24 hours.
It will include signature menu items and all sandwiches and fries will be made to order.
Boardwalk is in the middle of an aggressive growth plan and has additional development deals signed for Delaware, Michigan, New Jersey, Florida, Georgia, Pennsylvania, California, Oregon and Virginia. Once these units open, it will bring the system total to more than 200 stores.