News

Boardwalk signs franchise deals for 120 units

August 15, 2011

Boardwalk Fresh Burgers & Fries has finalized three new master franchise deals for 100 new restaurants across Northern New Jersey, Alabama, Indiana and Kentucky.

The three new development agents will open a mix of franchised and sub-franchised restaurants in their respective territories. The deals are the latest in a series of large, master Boardwalk territories secured by multi-unit restaurant developers.

New Boardwalk franchisees Mukesh Banker and Naresh Bhadiyadara have secured the rights to open 30 Boardwalk Fresh Burgers & Fries restaurants in Northern New Jersey. The business partners are also multi-unit franchisees for Dunkin Donuts and Subway.

New Boardwalk development agent Umang Patel has secured the rights to develop 30 Boardwalk Fresh Burgers & Fries units across the state of Indiana and in parts of Kentucky including Louisville and Lexington. Patel is also a multi-unit Subway franchisee.

Koti Aluri, a serial entrepreneur with investments in the hotel, financial and banking industries, has purchased the entire state of Alabama for Boardwalk Fresh Burgers & Fries development. Aluri is also the master franchisee for Boardwalk in North Carolina, and owns one Boardwalk Fresh Burgers & Fries in Springfield, Va. In total, the developer will be opening 40 restaurants in Alabama, four additional restaurants in Virginia and 20 in North Carolina, making him the largest master franchisee in the Boardwalk system.

Boardwalk Fresh Burgers & Fries currently has nine restaurants open in seven states, and more than 300 additional new restaurants in development. The company plans to double its unit count to 18 operating restaurants by the end of 2011.

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