News

Bojangles' kicks off annual Muscular Dystrophy fundraiser

March 4, 2014

For the 13th consecutive year, Bojangles' is supporting the Muscular Dystrophy Association through its Shamrocks Against Dystrophy in-store fundraiser. From now through March 16, customers can support the organization by purchasing a green shamrock for $1 or a gold shamrock for $5.

According to a company news release, the program is offered at all company-owned Bojangles' and participating franchise locations. Customers who support MDA by purchasing a $1 shamrock will be rewarded with a coupon for a free Bo-Berry Biscuit — a made-from-scratch buttermilk biscuit filled with blueberries and topped with icing drizzle. Customers who purchase a $5 shamrock will receive a coupon for a free Bojangles' Sausage Biscuit, featuring seasoned sausage on a freshly-made biscuit.

"For the past 16 years Bojangles' has proudly sponsored various MDA fundraisers to support local research dedicated to finding effective treatments and ultimately a cure for neuromuscular diseases," said Bojangles' President and CEO Clifton Rutledge. "We're thrilled to host the 13th annual Shamrocks Against Dystrophy fundraiser and we appreciate our Bojangles' team members and loyal customers whose generosity provides funds for hundreds of incredible children to experience a magical week of MDA Summer Camp."

Last year, the Bojangles' company and franchise restaurants raised a new Shamrocks record of more than $446,000, sending more than 550 children to MDA Summer Camps throughout the brand's operating markets. The goal this year is to exceed last year's record.