News

Bojangles' makes move to capture Pi Day action

March 8, 2018

Pi Day, March 14 (3.14 being the first three numerals in Pi), has become a hugely popular "marketing holiday" for pizza chains, but now QSR Bojangles' is angling to get in on the action with the chain's new sweet potato pie as the focus. 

The traditional southern sweetheart is a favorite dessert offering at the chain and the brand is using Pi Day — a celebration of the circumference of a circle, which in recent years has been appropriated by the pizza industry — to get people to try Bojangles' sweet potato pie, for, of course, $3.14. The "pocket pies" aren't circles, but the restaurant world hasn't been too caught up in the original reason for the holiday. 

Bojangles' pie is a rectangular pastry stuffed with sweet potato puree and topped with butter and cinnamon sugar. Customers can even double down with one of the chain's sweet potato pie milkshakes, a news release said.

"Our Sweet Potato Pie makes for a fantastic breakfast, snack or dessert," Bojangles' Senior Director and Head of Culinary Innovation Grant Springer said in the release. "For those who haven't tried our Sweet Potato Pie, this is the best opportunity to do so."

The QSR is even launching a Twitter-based social media campaign around Pi Day and this one actually does involve math. Beginning Sunday, March 11, Pi-themed math questions will be posted in the chain's twitter feed. Customers who answer a question correctly get a chance to win gift cards, logo gear and other offerings. In a salute to "numbers people" the questions are being created by South Carolina teachers as part of the chain's support of South Carolina Future Minds.