Operations

Bojangles to implement Genesis redesign in 25 South Carolina stores

Provided

October 5, 2022

Bojangles will modernize more than 20 of its restaurants in the Columbia, South Carolina market, according to a press release.

The remodels are part of Bojangles' ongoing investment to enhance the guest experience through operational upgrades that meet current customer demands.

"We are excited to upgrade Bojangles restaurants in Columbia, South Carolina, and to show our loyal customer base how our brand will continue to meet their evolving expectations. Bojangles was born in the Carolinas, so it was important to focus our modernization efforts on Columbia first given the number of years we've been serving the communities in and around the city," Byron Chandler, chief development officer of Bojangles, said in the press release. "Our Genesis model has proven to be effective, and we are confident that its new elements will resonate in the market given the increased demand for access to our freshly made products."

The Genesis prototype has become Bojangles' signature restaurant design and features modern interiors and exteriors and an outdoor dining area. The brand's "Biscuit Theatre" remains a focal point of the prototype, providing guests with a view of the unit's certified biscuit makers as they prepare the 49-step menu item.

Each Columbia, South Carolina-based restaurant will undergo one of two brand redesigns. Three will undergo full remodels, which includes: digital menu boards; new signage and building graphics; a branded drive-thru order point canopy and updated interior finishes, fixtures and furniture. Additionally, these locations will feature an upgraded exterior with squared-off arched parapets to modernize the look and feel of the restaurants. The full remodels will be completed by mid-November.

Twenty units will receive light and fresh remodels with a focus on the exterior of the locations. Set to be completed by mid-November, the construction includes digital menu boards, updated colors on the exterior of the building, awnings and signage. Similar to the full remodel, these restaurants will also implement squared off arched parapets for a modern look.

Bojangles operates 800 restaurants in 14 states.