Bruster's racks up 4 years of sales growth, expands westward

Bruster's Real Ice Cream, a chain found mostly in the eastern U.S., is expanding into the southern and western U.S. as part of its national expansion strategy. A news release said the brand has signed a franchise agreement for its first shop in Las Vegas with a local family who intend to open multiple locations.

The chain opened its first Memphis shop in January, and a sixth southern California location late last year in the Los Angeles suburb of Torrance. Bruester's has commitments for 33 more stores, with 15 scheduled to open this year.

Six are under construction in San Antonio and Dallas, Texas; Phoenix, Arizona; Stockton, California; Windermere, Florida; and Hagerstown, Maryland.

"These new locations and development agreements are very significant because they represent growth in both new and established markets," CEO Jim Sahene said in the release. "Prospective franchisees are increasingly recognizing that Bruster's is a unique concept with tremendous potential, which is supported by our strong sales performance."

In 2017, Bruster's recorded its fourth consecutive year of same-store sales increases. Total cumulative sales growth was just under 25 percent for the four-year period.

Topics: Business Strategy and Profitability, Franchising & Growth

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