News

Bruster's kicks marketing up a notch with Major League Soccer partnership

September 6, 2018

Bruster's Real Ice Cream today announced a multi-year partnership with Atlanta United to become the Major League Soccer team's exclusive ice cream partner, a news release said. The brand's first deal with a major league sports team extends through the 2019/20 seasons.

"This first-ever partnership represents a huge leap forward in expanding our brand presence," Bruster's CEO Jim Sahene, said in the release. "Soccer is growing rapidly among young American consumers and is on the verge of becoming their favorite sport."

Mercedes-Benz Stadium, where the team's matches are played, also sells the chain's ice cream, adding another way to grow the chain's regional visibility and sales in both the stadium and nearly 60 Georgia stores. The brand also has nearly 200 independently owned locations in 20 states, Guyana and South Korea. 

Atlanta United joined Major League Soccer in 2017, and became the fourth expansion team in league history to qualify for MLS Cup Playoffs. The club set multiple league records including season tickets sales, single-game attendance, single-season average and total home attendance.