News

Bruster's Real Ice Cream names VP of marketing, product development

Jennifer Brinker has been named vice president of marketing and product development for Bruster's Real Ice Cream.

September 30, 2015

Bruster’s Real Ice Cream has hired veteran chain marketing executive Jennifer Brinker as its vice president of marketing and product development. During her career, Brinker spent more than a decade at Pittsburgh-based General Nutrition Centers, holding vice-president level positions in advertising and marketing, according to a company press release. Her work supported the company’s revenue growth, while expanding its consumer base. Most recently, she served as senior vice president of marketing.

"Jennie brings a great depth of experience across all marketing disciplines to Bruster’s," said Jim Sahene, Bruster’s CEO. "That, and her understanding of franchise systems, will help drive Bruster’s sales momentum."

Bruster’s has posted 10 quarters of consecutive same-store sales growth, with August comp-store sales up a record 11.5 percent, the release stated. It is on track in September to mark 11 quarters of growth.

"This is an exciting time to join Bruster's. Jim Sahene and his team have a done a wonderful job growing the franchise, staying true to the brand and delivering a premium experience to customers," Brinker said. "Moving forward, my focus will be on building the brand across the U.S. with marketing initiatives that engage, educate and connect with consumers."

Bruster’s Real Ice Cream has nearly 200 independently owned locations in 19 states and the nation of Guyana.