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Bruster's Real Ice Cream opens first South Korea store

Bruster's Real Ice Cream has opened its first shop in South Korea.

April 11, 2016

Bruster's Real Ice Cream opened its first South Korean unit March 31. Located about an hour south of =Seoul in Cheonan City, the location is the first of a 10-unit development agreement signed last year with Seoul-based Lee & Bruster's Inc, according to a company press release. The company plans to open a second location this summer.

The two-story, 50-seat shop features an outdoor terrace and several rooms, where guests can relax and recharge electronic devices. To introduce the brand, Bruster's gave ice cream cones to 1,700 first-day guests, exceeding its 1,000-guest goal. In addition to Bruster's standard flavors, the location will test new ones, such as red bean, lychee and honeydew, said Hye Young Lee, CEO of Lee & Bruster's Inc.

"Guests love the taste, texture and freshness of the products," Lee said. "Many posted pictures on Facebook and Instagram, saying how much they enjoyed the ice cream and the store's atmosphere."

CEO Jim Sahene said the opening is key in expanding the brand domestically and globally.

"Bruster's always has focused on selling a unique, premium product which appeals to ice cream lovers everywhere," he said. "Our goal is to grow with the right franchise partners in the right markets, whether here in the U.S. or abroad."