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Bruster's reports increase in same-store sales growth

Bruster's Real Ice Cream is reporting its sixth straight quarter of same-store sales growth, with some markets up as much as 13.1 percent over 2013.

August 22, 2014

Bruster's Real Ice Cream is reporting its sixth straight quarter of same-store sales growth, with some markets up as much as 13.1 percent over 2013.

According to a company press release, it’s the chain's best performance in 12 years.

"The comprehensive turnaround plan launched in early 2013 is delivering dramatic results," said CEO Jim Sahene. "To experience steady comp-store sales and traffic growth at a time when the restaurant industry as a whole continues to struggle – not to mention the explosion of frozen yogurt competitors – is truly remarkable."

Sahene attributes Bruster’s performance to new product introductions, improved operations and an integrated marketing plan, which includes regular limited-time offers, an aggressive social-media and public-relations strategy, formation of advertising co-ops and a refreshed focus on local community marketing.

Along with growing sales, Bruster’s was voted #1 in the "Likely to Return" and "Likely to Recommend" categories, as well as #3 “Overall” among frozen treats in the nationwide 2014 Consumer Picks awards.