News

Bruster's to add 10 California, Florida stores

Logo: Bruster's

February 14, 2020

Bruster's Real Ice Cream said this week that it has signed 10 new store agreements, including six to open in California and four in Florida. The brand said in a news release that the expansion has it now approaching 200 stores systemwide. 

The planned openings include:

• Bay Area — Contracts are now in place for five locations in California including Walnut Creek, San Ramon, Pleasanton, Tracy, and Santa Cruz — all near San Francisco where they will complement the anticipated opening of a Bruster's in Fremont later this year.
• Los Angeles — An agreement has been secured for an El Segundo store, outside of Los Angeles.
• Miami — A three-unit agreement is in place to open stores in Plantation, Coral Springs and Pembroke Pines.
• Tampa — The new Tampa store will augment one in Miami. 

This strategic growth trajectory suits Bruster's, which continues to center growth and development around its mantra of opening one store at a time.

"Building upon Bruster's excellent foundation, we are pursuing focus areas across the country that have demonstrated a desire for our products and an opportunity for growth," said CEO Jim Sahene in the release. "We've found western markets are particularly receptive to our business model as well as the southeast. We're excited to onboard the new owners and support them on their entrepreneurial journey."

The brand also said its February LTOs include chocolate-covered cherry ice cream with a chocolate base, cherries, chocolate fudge ribbon and a cherry cordial swirl. Another special this month is the hot fudge brownie sundae with strawberry ice cream.

Bruster's current locations are in 21 states, Guyana and South Korea.