News

Bruster’s turns in strongest sales in 12 years

May 19, 2014

Bruster’s Real Ice Cream announced that for the first time in 12 years, it has recorded four continuous quarters of same-store sales growth.

The company has also signed two franchise development agreements. According to a news release, Renita and Reggie Watkins, new Bruster’s franchisees, are currently searching for a site in Northern Virginia to open the brand’s second four seasons prototype, which features indoor seating and an expanded menu that includes soft-serve frozen yogurt and real-fruit smoothies.

P.J. and Sapna Patel, also new franchisees, are looking for a site in St. Augustine, Fla., to open either a standalone shop or a four seasons prototype, the first of which opened in January in Savannah, Ga. It is exceeding projections, according to Jim Sahene, Bruster’s CEO.

The new prototype was created for in-line shopping centers to reduce development costs compared to its typical freestanding shops.

“The high-energy, colorful environment and indoor seating, combined with America’s best ice cream and contemporary, new products, is working extremely well in the first new unit. Its early success proves we are on the right track for our next 25 years,” Sahene said in the release. “There’s a level of enthusiasm among our long-time franchisees we haven’t seen in years. Add in the new owners who are bringing renewed energy to the system, and this is a very exciting time.”