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Burger King among Indiana Jones promo partners
June 17, 2007
SAN FRANCISCO — The upcoming Indiana Jones movie will be supported by a slate of promotional partners including Burger King and MARS North America, with more partners to be announced soon.
Starring Harrison Ford, Shia LaBeouf, Cate Blanchett, Ray Winstone and John Hurt, the new Indiana Jones adventure begins production this month.
The movie is a Lucasfilm Ltd. production, directed by Steven Spielberg and distributed by Paramount Pictures. Frank Marshall returns as producer with George Lucas and Kathleen Kennedy as executive producers. The movie follows the successful Raiders of the Lost Ark in 1981, Indiana Jones and the Temple of Doom in 1984, and Indiana Jones and The Last Crusade in 1989.
Lucas Licensing, a Lucasfilm Ltd. Company, manages the global merchandising activities for all Lucasfilm entertainment properties, including Star Wars and Indiana Jones.
"It's been 19 years since the last film and we are sensing a huge pent-up demand for everything Indy," said Howard Roffman, President of Lucas Licensing. "We're delighted that blue chip companies like these want to be part of the incredible experience of bringing Indy back to the big screen and introducing him to a whole new generation."
In the toy category, Hasbro Inc will develop a broad line of action figures, vehicles and role play as well as games. LEGO, the world's best-selling construction toy brand, has also come on board as the exclusive licensee for building sets.
Hallmark is on board in the greeting cards, party goods and ornaments categories, and Random House, Scholastic and DK Publishing will provide the foundation for a publishing program.
LucasArts will support the franchise with Indiana Jones video games that will allow players to "live" all-new Indy adventures.
Indiana Jones returns to theaters May 22, 2008.
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