News

Burger King beefs up its Big King sandwich

February 11, 2014

Burger King today announced the introduction of the even bigger Big King Sandwich, now made with a quarter pound of 100-percent beef that is fire-grilled. According to a news release, the revamped sandwich features two savory fire-grilled beef patties, lettuce, onions and signature King Sauce, all on a three-layer toasted sesame seed bun.

"Since its launch, the Big King Sandwich has exceeded expectations and Burger King restaurants are dedicated to making it even better for our guests," said Alex Macedo, president North America, Burger King Worldwide Inc. "Everyone is falling in love with the flavor of our freshly fire-grilled burgers paired with our signature King Sauce, and now we can give them even more of it for the same great price."

The Big King Sandwich will be supported by a 360-degree marketing communications program, including public relations, social media and broadcast and out of home advertising.

According to USA Today, the larger Big King features 4 ounces (uncooked) of beef, compared to 3.2 ounces for the McDonald's Big Mac. Macedo told the publication that the new Big King increased guest satisfaction scores by more than 10 percent in test markets.

"Increasing the amount of beef makes a big difference," he said.

The Big King is available now for $3.69 at participating Burger King restaurants nationwide. It will also be a part of the two for $5 offer, which allows guests to mix and match their favorite premium sandwiches including the Original Chicken Sandwich, the new Spicy Original Chicken Sandwich and the Premium Alaskan Fish Sandwich.

Read more about menu rollouts.