News
Burger King brings Whopper Bar to Asia
October 19, 2009
Burger King Corp. has announced the opening of its first Whopper Bar restaurant in the company's Asia-Pacific region.
The first Whopper Bar restaurant in Singapore opened earlier this month and is located in the popular lifestyle precinct, Clarke Quay. At the Whopper Bar at Clarke Quay, guests can customize their Whopper sandwich with innovative toppings such as chilli rings and nacho chips or unique sauces such as Sweet Salsa, Fiery Hot and Rendang. The Whopper Bar also offers familiar favorites like the Angry Whopper, which features a flame-broiled beef patty topped with sizzling chili rings, tomatoes, lettuce and mayonnaise finished with a special Fiery Hot Sauce on a sesame seed bun.
In addition, the Whopper Bar features a weekly "favorite" menu item to showcase the various condiments and customization platform. Alongside the variety of condiments being offered, guests can enjoy an array of desserts and espresso coffees.
The Whopper Bar is a completely new, enhanced spin-off concept of the traditional Burger King restaurant. Crew uniforms have been transformed, emphasizing the red, black and gray color scheme of the bar setting, and boast a more contemporary cut that matches the look and feel of this bold new approach. Even the product packaging is all new. The sandwich is served in premium clamshell packaging designed to hold the many additional toppings guests wish to add.
"The official opening of our first Whopper Bar in Singapore is yet another example of our efforts to propel the Burger King brand forward profitably in the Asia-Pacific region. In fact, we opened more restaurants in the region this calendar year than during the last four years combined," said Peter Tan, president, Burger King Asia-Pacific. "The Whopper Bar also leverages our flame-broiled cooking platform to deliver the ultimate Have It Your Way experience to our restaurant guests."
International concept expansion
The Singapore opening is part of Burger 's plan to introduce its innovative Whopper Bar concept on a global scale, including adding a second location in Singapore in the next few months.
"We are committed to diversifying our global restaurant portfolio and driving strategic net restaurant growth across the Burger King system," said John Chidsey, chairman and CEO, Burger King Corp. "Whopper Bar is a ground-breaking restaurant concept for our brand, which supports our growth strategy by allowing us to tap into different non-traditional locations, such as stadiums, cruise ships, college campuses and casinos."
In spring 2009, Burger King introduced the world's first Whopper Bar at Universal CityWalk in Orlando, Fla., Universal Orlando Resort's 30-acre restaurant, shopping and nighttime entertainment complex. The company-owned and operated location boasts a smaller footprint, a modern design and a Whopper Topper area to encourage guests to customize their orders.
The first Whopper Bar in Europe opened in June 2009 at the shopping center "das Einstein" in Munich, Germany. The menu features new innovative sandwiches, such as the California Whopper and the Cheddar Salsa Whopper, both of which are first-time additions to the menu board in Europe.
Burger King is targeting additional locations worldwide, including Miami Beach, Las Vegas, New York City as well as in Spain, Venezuela and other countries.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
