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Burger King Corp. finalizes Apple Fries licensing deal
June 18, 2009
MIAMI — Burger King Corp. has finalized its licensing arrangement with Crunch Pak, which will bring the brand's popular BK Kids Meal product, BK Fresh Apple Fries, to approximately 10,000 supermarkets nationwide starting in the fall of 2009.
BK Fresh Apple Fries feature fresh-cut, skinless red apples sliced to resemble real french fries.
While exact serving sizes and price points are not yet confirmed, a single serving will be available for approximately $1, and a larger package with multiple servings will be available for $4 to $5.
Found in the produce section of major retailers with other fresh-cut fruits and vegetables, BK Fresh Apple Fries packaging will be clearly labeled with the brand logo to make it instantly recognizable as a Burger King-branded product.
"Our goal in developing BK Fresh Apple Fries was to create a menu item that satisfied parents' demands for nutrition and convenience and kids' appetites for great-tasting food," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "With more than 29 million servings sold since its launch last year, we knew we had a winner with both parents and kids alike. The popularity of this clever product is now opening up new channels for our business and providing our customers with a menu favorite in the places they shop most."
The licensing arrangement allows Burger King Corp.'s exclusive licensee, Crunch Pak, to bring BK Fresh Apple Fries to the retail market. Located in Cashmere, Wash., and New York, Crunch Pak is the retail leader in sliced and prepared apples.
BK Fresh Apple Fries became available in Burger King restaurants nationwide starting on June 30, 2008, and is one of the hallmarks of the nutrition initiative under the BK Positive Steps program.
Corrected 6/22/09. Information from Burger King initially gave incorrect locations for Crunch Pak.
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