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Burger King crafts three more better-for-you kids' meals
May 26, 2009
MIAMI — Burger King Corp. has announced it has added to its BK Kids Meals offerings to bring to four the number of kids meal options that meet the company's nutrition criteria for advertised kids' meals. Part of the company's commitment to its BK Positive Steps program, all four meals comply with BKC's advertising pledge through the Council of Better Business Bureaus (CBBB) Children's Food and Beverage Advertising Initiative (CFBAI).
The three newly compliant BK Kids Meals include:
- A two-pack of BK Burger Shots, bite-sized burgers topped with mustard, ketchup and two crunchy pickles, served with BK Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified Minute Maid apple juice.
- A hamburger served with BK Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified Minute Maid apple juice.
- A four-piece Chicken Tenders meal consisting of Chicken Tenders reduced in sodium by about one-third, BK Fresh Apple Fries, low-fat caramel dipping sauce and Hershey's fat free milk.
The meals join the current advertised BK Kids Meal, consisting of age-appropriate portion sizes of nutritionally fortified Kraft Macaroni & Cheese, BK Fresh Apple Fries, low-fat caramel dipping sauce, and now, Hershey's fat free milk. BKC transitioned from Hershey's 1 percent low-fat milk to Hershey's fat free milk in Burger King restaurants nationwide April 27. The beverage option is included with two of the advertised BK Kids Meals and also is available for customers of all ages.
More BK Positive Steps in nutrition
As part of its ongoing commitment to help its customers eat and live better, BKC also is introducing a variety of new BK Positive Steps promotional materials in restaurants nationwide, including posters featuring the BK Kids Meals that meet its strict nutrition criteria. Beyond childhood nutrition, the company has identified more than 350 Burger King meal combinations that provide 650 calories or less. Examples of these meal combinations are featured on tray liners, queue signs and window decals at participating Burger King restaurants nationwide, as well as available online atwww.bk.com/positivesteps.
In April, BKC released promotional materials featuring the "Hold the Mayo" message that demonstrates the company's Have It Your Way brand promise in participating Burger King restaurants nationwide.
As part of the BK Positive Steps program, BKC also eliminated all trans fat cooking oils and ingredients in the United States, Europe, Latin America, Puerto Rico and Canada; instituted a sodium commitment of 600 milligrams or less for BK Kids Meals advertised to children under 12 years old; and uses 100 percent recyclable BK Kids Meal bags.
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