News

Burger King debuts in Sri Lanka

January 2, 2014

Earlier this week, Burger King Worldwide Inc. announced the opening of three restaurants in Sri Lanka by the brand's new master franchisee, Softlogic Restaurants (Pvt) Ltd, which is a subsidiary of Softlogic Holdings PLC.

According to a news release, these restaurants, the first in Sri Lanka, opened on Dec. 28, and are located in Rajagiriya, Mount Lavinia and Colpetty.

"Establishing the Burger King brand's presence in Sri Lanka exemplifies our commitment to strengthen our global restaurant portfolio," said Elias Diaz Sese, president, BK AsiaPac Pte. Ltd. "We believe that Softlogic has the business knowledge to build a strong brand presence in this market and we look forward to offering the same flame-grilled flavor guests know and love at Burger King restaurants."

Throughout the next few months, Softlogic will work together with BK AsiaPac Pte. Ltd. to expand its supply chain infrastructure in Sri Lanka and execute a rollout plan to establish further restaurants across the country in 2014.

Read more about franchising and growth.