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Burger King forms 'Incredible' promotion partnerships
June 8, 2008
HOFFMAN ESTATES, Ill. — Burger King Corp. has partnered with Kmart, Universal Pictures and Marvel Entertainment for a marketing promotion supporting the June 13 release of Universal Pictures and Marvel Studios' upcoming action-thriller, The Incredible Hulk.
Burger King will serve as a partner by distributing a Kmart toycoupon through its Burger King Kids Meal, e-mail database and online atwww.bk.com/hulk. Burger King also has created a line of six premiums forthe Burger King Kids Meal, each of which capitalize on the strength andpower of The Incredible Hulk.
The promotion runs through June 15, 2008.
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