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Burger King franchisees shoot down $1 double cheeseburger
July 9, 2009
CNN Money: Burger King Holdings Inc. operators have voted down the parent company's plan to sell double cheeseburgers for $1 nationwide for four months. The company is now offering a modified plan to run the offer for six weeks.
The plan is widely seen as an attempt to turn up the heat on McDonald's, which raised the price of its double cheeseburger from $1 due to complaints that it was generating unprofitable sales. Burger King franchisees are concerned the parent company's plan would hurt their bottom lines just as the U.S. federal minimum wage is set to increase.
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