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Burger King has plans for Whopper Bar
March 30, 2008
Houston Chronicle:Burger King Holdings has announced plans to set up a smaller restaurant, called the Whopper Bar, that will be focused on its top-selling sandwich.
The Whopper Bar will have fewer items on its menu than regular Burger King locations and will be in areas with little space, such as airports, casinos and strip malls. Burger King will show the concept to franchisees in May and plans to open several franchise and company-owned stores by year's end.
The Whopper Bars will be 490 square feet, a third of the size of the chain's traditional locations.
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