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Burger King inks licensed products deal
November 4, 2008
MIAMI — Burger King Corp. will launch a line of Burger King branded T-shirts and other licensed products featuring its "King" character, the company announced. The products also include an exclusive collection of men's sleepwear and loungewear as well as government-operated and -authorized instant lottery tickets and merchandise.
Burger King-branded T-shirts, produced by Mad Engine, will be available in time for the 2008 holiday season. An exclusive line of branded men's sleepwear and loungewear produced by Exquisite Apparel, featuring the "King" character will be available in spring 2009. Both apparel lines will be distributed to mass merchandisers along with department and specialty stores throughout the United States.
Existing licenses include a line of Burger King snack chips produced by The Inventure Group as well as a series of greeting cards, which feature the "King," produced by another licensee of Burger King Corp., Andrews McMeel Publishing.
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