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Burger King intros value Wrappers
August 26, 2008
MIAMI — Burger King Corp. has announced additions to the BK Value Menu and BK Breakfast Value Menu.
Permanently added to the breakfast menu is the Cheesy Bacon BK Wrapper, featuring eggs, bacon, hash browns, American cheese and Smokey cheese sauce served in a soft flour tortilla. It will be available for a suggested retail price of $1.39. A Cheesy Bacon BK Wrapper Value Meal, including two wraps, will be available for a suggested retail price of $3.99.
For a limited time on the lunch and dinner menu, Burger King also is offering the Spicy Chicken BK Wrapper, featuring a Spicy Chick'N Crisp patty, three-cheese blend, lettuce and southwest sauce served in a soft flour tortilla. It will be available for a suggested retail price of $1.39, and the Spicy Chicken BK Wrapper Value Meal, including two wraps, will be available for a suggested retail price of $4.59.
Burger King is launching a new series of television advertising spots to promote the Cheesy Bacon BK Wrapper and the Spicy Chicken BK Wrapper. The campaign, which portrays the King as a "reverse pickpocketer" stuffing cash into customers' pockets, is designed to offer a positive take on the increased demand for value in today's economic climate.
The campaign will begin to air nationwide Sept. 1, 2008. In addition, oversized "Wanted" posters identifying the King as a suspect on the loose will appear in participating restaurants nationwide.
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