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Burger King Japanese expansion boosts New Zealand beef
June 19, 2007
National Business Review (New Zealand): Burger King will use beef imported from New Zealand when it re-enters the Japanese market over the next few years. The company hopes to have 100 outlets in Japan within 5 years
Japan is New Zealand's third largest export beef market in volume and second largest by value.
Read also, Burger King reopens in Japan.
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