News
Burger King kicks off Latin bands contest
March 4, 2009
MIAMI — Burger King Corp. will showcase the hottest new Latino musical talent during its third annual Tu Ciudad, Tu Música promotional tour, the company has announced. Headlined by rising Latin pop star Pee Wee (formerly of Kumbia All-Stars) and salsa music legend Eddie Santiago, the 10-city U.S. tour begins in McAllen, Texas, on March 8.
New this year is an interactive online voting component that gives fans the chance to vote for their favorite local bands throughout the tour. The national winner will have the opportunity to open two concert tour dates for a popular Latino recording artist, playing their own music.
Tu Ciudad, Tu Música begins with an online competition in which fansvote for their favorite local Latino music band. Four bands will be selected from the first phase of online voting and go on to perform live at Tu Ciudad, Tu Música events in their respective cities. Winners will receive a $2,500 cash prize and a BK branded guitar.
The local bands selected in Round 1 will play their best music in a "battle of the bands" style competition in their corresponding cities on the tour for an opportunity to be crowned the best local band. The winning bands from the tour will have a shot at achieving national recognition through a final round of online voting.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
