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Burger King kicks off non-partisan political opinion application
September 23, 2008
MIAMI — Burger King Corp. has announced a campaign that urges restaurant guests to share their political opinions and vote in the national 2008 election.
On Sept. 24, Burger King Corp. will launch interactive Facebook and MySpace applications that not only allow users of the social networking sites to showcase their own political opinions, but also compare their views on the big issues to those of their friends.
After completing a short survey, the BK "Poll-A-Rizer" calculates and charts the results to show where consumers and their friends fall on the political spectrum. Once views are shared, friends can see who the Poll-A-Rizer says they might want to pick as "advisors" or debate as "opponents" during the final months of the election season.
The application will be available for download on both Facebook and MySpace, as well as atwww.haveityourway08.com. Additionally, consumers can choose to connect to the "Rock the Vote" Web site,www.rockthevote.com, where they can register to vote in the upcoming election.
This is the second non-partisan, pro-vote campaign launched by Burger King Corp. The first featured various musical artists and urged Americans to participate in the 2004 election.
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