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Burger King Kids Meals get fashionable

October 4, 2010

Through Oct. 31, Burger King Kids Meals will feature a Stardoll experience. Stardoll is a virtual entertainment and social gaming destination for teens and tweens, with more than 76 million registered users.

This promotion is the first for the real-world toy from Stardoll, which offers a unique, virtual fashion and dress-up experience to Burger King guests. Approximately 7,400 restaurants will participate in the promotion, the first physical offering available from the virtual site.

The toys allow consumers to mix-and-match different fabrics to create unique looks for six different models in various situations, such as on the runway, at the park or at a party.

Burger King is running an integrated marketing campaign for the promotion, including television advertising, in-restaurant merchandising, custom packaging and online promotions.

The Stardoll promotion has already taken place earlier this year at more than 10,000 Burger King restaurants throughout the world.

"We're pleased to be partnering with Burger King Corp. to bring our virtual product to life," said Stardoll CEO Mattias Miksche. "Their reach is truly global and we're confident that millions of aspiring fashionistas throughout the United States will be excited to find the Stardoll dress up experience with real fabrics to inspire them in their BK Kids Meals."