Burger King launches MySpace campaign

Financial Times: Burger King will kick off a marketing campaign on MySpace.com to tap the growing audience for online social networks. In one of the biggest such moves by a large advertiser, Burger King will sponsor a special "Have it your way" page – reflecting the company's marketing slogan – where MySpace users will be able to download free episodes of a hit television series that starts a new season next week. MySpace.com, the social networking site Rupert Murdoch's News Corp. bought last year, has nearly 80 million registered users. It has recently won advertisers such as Pepsi, Toyota, Coca-Cola and others seeking to attract its prized young users who are harder to reach with traditional television advertising.