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Burger King launches new Twilight film promotion
November 15, 2009
Burger King Corp. has announced the full details of its multi-faceted promotion surrounding the much anticipated Summit Entertainment film "The Twilight Saga: New Moon," which arrives in theaters nationwide Nov. 20.
"The Twilight Saga: New Moon"-themed offerings available at participating Burger King restaurants beginning today, include:
- A free fan pack full of offers for guests who purchase a six-pack BK Burger King Value Meal. The free gift with purchase includes coupons from popular retailers and other partners including Hot Topic, Torrid, Cafe Press, MasterCard, Toys R Us and Borders. Fan packs are available until Dec. 6, or while supplies last.
- A series of four, limited-edition BK Crown Cards gift cards featuring stars from the film, available at Burger King restaurants and online atwww.bkcrowncard.com, while supplies last. Developed specifically for the promotion, an all-new limited-edition "The Twilight Saga: New Moon" paper crown has been designed to also act as an innovative gift card holder featuring the collectible Bella, Edward and Jacob-themed gift cards. The BK Crown Cards have a $5 minimum and can be reloaded at participating Burger King restaurants nationwide.
Guests can also purchase eco-friendly, promotional aluminum water bottles featuring "Team Edward" and "Team Jacob" designs online at the new microsite www.bknewmoon.comfor a limited time, while supplies last. The water bottles are available for $9.99, plus shipping and handling.
Marketing support
"The Twilight Saga" fans can check out customized programming via Brightline iTV technology for an exclusive "The Twilight Saga: New Moon" experience courtesy of Burger King Corp. Fans are invited to discover their "The Twilight Saga: New Moon" special ability through a set of trivia questions, play an interactive word scramble, view photo galleries, and get information about Burger King restaurants' promotional offerings.
In addition, guests will see "The Twilight Saga: New Moon" imagery displayed throughout Burger King restaurants with "The Twilight Saga: New Moon"-themed packaging and promotional offerings. The King will get in on the action via television commercials that are set to begin airing on Nov. 16. The spots highlight the rivalry that "Twilight Saga" fans often encounter when showing support for their hero of choice – "Team Edward" or "Team Jacob."
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