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Burger King launches NFL fan experience
December 3, 2007
MIAMI — Burger King Corp. is supporting its NFL sponsorship with the launch of the Burger King Have It Your Way NFL Challenge, an interactive touring fan experience set to visittailgating areas of the Baltimore Ravens game Dec. 3, the Jacksonville Jaguars game Dec. 9 and the San Francisco 49ers game Dec. 15.It then will attend the Wildcard, Division and Conference playoff games, concluding its tour at the NFL Experience during the Super Bowl in Glendale, Ariz.
The Burger King Have It Your Way NFL Challenge features a 40-foot-by-20-foot interactive area featuring three distinct game zones, each of which gives fans a chance to win giveaways such as BK Crown Cards and NFL merchandise.
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