News
Burger King launches Transformers promo
June 22, 2009
MIAMI — Burger King Corp. is transforming its summer promotions with instant-win and online contests as well as a new burger, the company has announced.
Burger King's tie-in to the anticipated film Transformers: Revenge of the Fallen, which opens in theaters June 24, includes:
- Transform Your Way promotional game — Restaurant guests have a one-in-two chance of winning one of thousands of prizes, including $1 million, an all new Chevy Camaro 1SS, Burger King food items and more. Each game piece offers a prize under one of the two scratch-off areas, making every game piece a possible winner. Game pieces are available on specially marked menu items while supplies last. Game ends July 19.
- BK Transformers online game — Fans can visitwww.bktransformers.comfor a chance to win $10,000. Visitors who register and enter their game piece codes on the site can search on a virtual globe for "King Robot," who disguises himself as a stainless steel BK broiler. Each day, from June 22 to July 19, visitors will have the chance to win at least $10,000.
- BK BBQ Double Stackticon burger — Available beginning June 22 for a limited time only at the suggested retail price of $2.79. Like the original BK Stacker sandwich, the Transformers: Revenge of the Fallen-inspired burger allows guests to stack multiple burger patties, bacon, sauce and cheese similar to the construction-themed Transformers robots.
- BK BBQ Triple Stackticon burger — Available for a suggested retail price of $3.49, featuring three patties.
- BK BBQ Quad Stackticon burger — Available for a suggested retail price of $4.29, featuring four patties.
Advertising, kids' meals
A series of television advertising spots for adults will feature "King Robot," who awards unsuspecting customers with cash as part of the Transform Your Way game. The kids-focused advertising, directed by the film's hit director Michael Bay, features a group of kids who are waiting in a Burger King restaurant parking lot when they're approached by real Autobots.
In addition, each BK Kids Meal will come with one of eight Transformers: Revenge of the Fallen toys. Based on scenes from the movie, toys like the "Change Up Bumblebee" and "Constructin' Devastator" are available at participating Burger King restaurants while supplies last.
Film recap
In "Transformers: Revenge of the Fallen," Sam Witwicky (Shia LaBeouf) again joins with the Autobots against their sworn enemies, the Decepticons. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.
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