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Burger King looking to 'make your mouth cry' with new Fiery Chicken Fries

Burger King restaurants are introducing what the chain is calling its spiciest product yet, new Fiery Chicken Fries, flavored with a marinade of cayenne pepper, black pepper and other spices "that will make your mouth cry," according to a company announcement.

August 17, 2015

Burger King restaurants are introducing what the chain is calling its spiciest product yet, new Fiery Chicken Fries. Available for a limited time only, the chain said. Fiery Chicken Fries are made with the same white meat chicken as original Chicken Fries, flavored with a marinade of cayenne pepper, black pepper and other spices "that will make your mouth cry," according to a company announcement.

Burger King restaurants brought back Chicken Fries as a permanent menu item in March due to social media demands, the announcement said. And with more than half of all Americans surveyed saying they prefer very spicy foods*, Fiery Chicken Fries were developed in an effort "to create a flavor experience somewhere between pleasure and OM#G," the company said.

"Chicken Fries fans are already pretty extreme, but we wanted to test the limits of their taste buds with an even spicier version of the original -- Fiery Chicken Fries," said Eric Hirschhorn, CMO North America, Burger King Corp. "More than a quarter of taste testers even told us Fiery Chicken Fries were 'spicy as $#*!,' so when we heard that reaction we knew we had found the perfect level of heat."

Fiery Chicken Fries packaging is designed to fit into a car cup holder, and comes with a built-in sauce holder. BK dipping sauces available include new Chicken Fries Sauce, BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.

Fiery Chicken Fries have a recommended unit price of $2.89 with nine pieces per order. They're available now at participating Burger King restaurants nationwide for a limited time only, while supplies last. Original Chicken Fries will remain a permanent menu item during and after the Fiery Chicken Fries limited time offer period.

*Source: Technomic's 2013 The Flavor Consumer Trend Report